Marketing Box

True marketing begins inside and builds its way outwards. I have often argued that brands don’t exist on store shelves or in product packaging - they are not dictated by advertising campaigns nor by the creative components of a marketing message. Brands exist in the minds of consumers and are reflective of their experience with your company or product. Branding is a form of psychological warfare – and the battle plan is comprised of a series of customer experiences and interactions with your organization.

One of the things that I believe makes my job as Vice President, Marketing here at iPerceptions easier, is that we have a group of individuals representing this company that whole-heartedly believe in our mission to democratize the voice of the customer, and to re-define market research. They are a young and eclectic group of people who are committed to making the iPSI (iPerceptions Satisfaction Index) the standard for measuring customer experience and satisfaction online.

I have never worked in a company that has more loyal and committed staff than we have here at iPerceptions. No matter which individual, no matter the department, no matter the level of access they have with the client, it is understood and respected across the organization that we are on a critical, timely and sensitive mission. Being committed to a company is one thing – the right human resource department coupled with the right compensation plan and work environment can attract and retain the right talent, but having staff truly embrace the core message that your company stands for…thats a whole other ball game…and it doesnt happen on its own.